Nori is a Partner at THINK and Managing Director of the Chicago office. Nori’ s key strength is in fusing the intellect, strategic insight and creativity behind the THINK process, with a persistent focus on the logistics of real-life business decision-making. She holds the THINK team responsible for anticipating how clients actually use information, and is expert at the practice of understanding and visualizing what really happens to data long after a piece of research has finished. She uses this foresight to guide her clients seamlessly through the research process, starting with identification of the true objective behind the objectives.

Nori’s consultancy expertise stems from a long history working as a client-side insight manager at Motorola, a matrixed, fast-paced and protocol-driven Fortune 500 company. Prior to working for Motorola, she lived in Florida, where she earned her BA in Psychology. Before pursuing an MBA at the University of Miami, Nori worked as a forensic psychiatric case manager. She interviewed institutionalized individuals and evaluated them for their readiness to re-enter the community. In doing this she learned what it takes to get at the underlying cause of any human behavior: never take anything at face value and leave no stone unturned.

Nori’s problem solving style involves patience, diligence and warm resilience, which she gets from her parents, who immigrated to the US from the Philippines.

Verna joined THINK as the practice leader in “special ops.”  She has an in depth knowledge on how organizations are structured, perceived and evaluated.

Before THINK Verna has worked in nonprofit organizations working with nonprofits and governments to bring their organizations in closer alignment with the public they serve. She worked to produce research, ideas and practices that improve government-public communication and lead to improved performance.  She has worked on longitudinal research studies on how the public judges government’s performance in New York City. She facilitated the launch and continuous operation of the Government Trailblazer Program that encouraged governments to listen to the public, learn how they assess government performance, and incorporate the public’s views into their government reports and management strategies.

Verna has a B.A. in Government from Claremont McKenna College and an MPA from Columbia University’s School of International and Public Affairs.

Being published has given Verna the eye for looking at details and turning them into noteworthy text.  No “t” or “I” goes without their crosses or dots.

Nicola specializes in participatory research methods, bringing consumers into creative dialogue with her clients. Her experience ranges widely from personal care to mobile technology to food/beverage.

Nicola attended Oxford University and went on to complete a doctorate of Sociology at Imperial College, London. As a social researcher she acted as a specialist advisor to the UK House of Lords and then moved on to work for LEK Consulting. After a few years of fighting to keep public opinion an active part of government function, and many long nights in the private sector, Nicola turned to market research. She acted as President of Evo Research in New York, before starting THINK in 2009.

In Nicola’s case, the apple does not fall far from the tree. At the age of 16, her father joined the post department of a London advertising agency, and proceeded to climb the rungs to account director positions at Benton & Bowles, counting Sir Frank Lowe and Sir Charles Saatchi among his peers. Just like Nicola, a stubborn belief that he could do things better himself led him to found his own agency. And, further back in the ancestral line is a spate of champion featherweight boxers…just in case anyone was thinking of starting something.

Julia’s multifaceted experience as a founder, consultant, moderator, advocate, and product developer has honed her sharp observational skills and deep understanding of consumer behavior and motivations. Her diverse background allows her to approach challenges from multiple perspectives, bringing creativity and strategic insight to every endeavor.

She is adept at navigating sensitive conversations with clients from varied backgrounds, creating an environment of trust and openness. Her ability to connect with and understand people allows her to uncover the subtle factors that influence decision-making and perception, enabling her to develop thoughtful strategies and impactful solutions.